Apple iPhone Hype Machine in Overdrive

Even if a company is able to master advanced product hoopla, Apple seems to have stopped with all the iPhone hysteria to advance into the stratosphere.

Technical analyst said that Apple began its campaign for the iPhone, unusual thing early, first of all, to show off devices in the six months ago astute media feeding stove - crazy and then increment the statement said Nokia 6233 mobile multimedia player - Internet browser, in the Press.

Like this, the sale this Friday, and indomitable Apple fan, is expected to queue overnight or longer outside the retail stores to get their hands on both the iPhone is 500 yuan or 600 yuan.

But skeptical, I wonder if even the most innovative product can be to live up to the lofty expectations of Apple iPhone - is expected to launch before the circled too far out of control. Consideration of the product is so great, any slight disappointment to the Apple Computers shares declined, the experts said. Mike technical analyst said Apple fans have elevated the status of Apple iPhone to an unprecedented proportion - "between electricity and slicing bread." "Blessing, it is because you create a great number of needs. Curse is that you have a very high level of expectations to meet, "Dole said Mr kyu, a research vice president at Gartner," If there is a wrong, there will be a lot of gloating from the trade. " Apple claims that Apple iPhone will be easier to use than other smart phones because of its unique touch screen display and intuitive software to enable this function, user-friendly, as part of the rolling through visual voice mail and easy-to-use Internet and video and music libraries.

The beginning of the speculation, Apple Computer CEO Steve Jobs unveiled Apple iPhone coming to power in the General Assembly and the annual MacWorld Expo in early January next year. Dramatic Introduction - accompanied by thunderous applause and standing ovation from the tens of thousands of Apple enthusiasts in the San Francisco Conference Center - followed by a public relations blitz and hundreds of articles, blog, trade publications and the mainstream media. Apple iPhone remain in the news a few weeks after the launch, thanks in part to a trademark infringement lawsuit by Cisco Systems, Inc. the right to use the real name. Cisco said Apple iPhone related to the use of the name constituted a "willful and malicious" violations of the trademark, Cisco company has since 2000.

In late February, Cisco - Sales of the L inksys a company i phones free of charge to long-distance telephone charges over the Internet - in Cu pertino Apple agreed to share real name.

Apples iPhone return to the forefront of the newspapers and websites, in May this year, as the companys shares reached a record high, many Wall Street financial analysts, the Nokia 6233 is a profit iPhone generating machines, similar to Apple Computers iPod.

Apple iPhone have produced a thriving cottage industry networked, more than 1,100 projects around the iPhone, the current sale on eBay, including pistols colorful sets, touch screen protectors and car adapter .

But speculation also hurt Apple.

Launch such close attention, Apples share price fell more than 4 percent, in a short span of a few minutes last month, rumours about delays According to reports, on engadget.com, an electronic website. As to the rumor that was quickly corrected by Apple Computer, and the stock generally rehabilitation to the end of last year one day.

"This just shows that however powerful, it has become a" Chris said, black Cierdu, analyst with the market research firm IDC, said the amount of speculation is "dangerous almost to the success of the device. " Tenacious fans expected to camp in front of the Apple and AT T store was shot iphones one of the obstacles, are being sold on a first-come-first-the allocation of places starting Friday evening.

Apple has been famous tightfisted in limiting the number of review units, but before a launch, Apple iPhone is an extreme example of the length, the company will continue to maintain its precious thing closed until the final minutes 10 minutes. So far, only a handful of the review, the police believe that they have been flat.

Dan frakes, senior editor at Macworld magazine said that he will be in next years more than 1 Panda writers and editors from the magazine in the queue early Friday. He hoped that the purchase of the iPhone, so he can write a product review.

But like many other people, in the debate on whether we should buy the iPhone, he still has problems, whether the device can live up to high expectations.

"If the work is good, if all these things, I must not, I bought a pair of their own," he said. "The question, it is right, now - nobody knows."