Executive

Googles television should be considered a friend, not an enemy, Senior Executive said.

"We are computer scientists," said Marissa Mayer, Googles vice president of broadcast executives recently told the Edinburgh International Television Festival.

"We are not glory storytellers or content creators." Producers look forward to working with panic, especially in the rapidly growing user generated Video. Stunt, fraud and other video clips posted on the web-sites such as YouTube share of the company or Google Video can attract tens of millions of viewers - the audience might otherwise watching television.

Mayer admit that even if Googles huge popularity unforeseen user generated content. She said that Googles original model for online video stressed that "quality," the audience will pay a small fee to visit . YouTube but successful in the past year - more than the rapid G oogle video In Popularity - many by surprise.

Mayer said that the growth of Google and the Internet are user-driven, their revolution - the "equivalent of the print media in our day times. " But she said, television still has a role in the story-telling and sharing of information.

"On the whole, I think the experience in the use of television and the use of Internet is so different," she said: "there are social reasons This will lead to two medium survival. " Whether she said, have a common interest in trying to convert Popularity online video converted to revenue.

Mayer said that the television executives to come up with ways to their content a new, rapid development of the delivery format. She said that Google wants to be "a provide a platform for the players."

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