Going for the Gold
PolyServe company is a somewhat unlikely Microsoft Gold Certified partners.
"In fact, we are at the start of a Linux-based company," notes Todd behrbaum, general manager of the Microsoft solution, 7-year-old Dayton Beaverton, Oregon-based maker of shared data clustering software.
actively seek to enter into a new market, however, will be available for sale and PolyServe Windows-based products at the same time, encourage and technical assistance from Microsoft product groups in Redmond. Not long ago, the company displayed with Microsoft in the commercial exhibitions and Cooperation in Running Schools Customer incident. Return is substantial: in the second half 2005, PolyServe of its revenue from Windows-based clustering utilities an increase of nearly 400%.
What kind of role have not been certified gold medal in the creation of these impressive numbers? Technically speaking, no. The company not only achieved Gold certified status in February 2006, weeks after the sales were racking growth. However behrbaum convinced that the pursuit of pure gold certification Standing Committee - efforts, Microsoft strongly encouraged - generated valuable support and cooperation marketing opportunities for his company.
He did not hesitate to encourage other partners to enable jumping from certified partner, Gold Certified Partners. "We will say that hands down, one of its key component to your success in the establishment of partnership relations with Microsoft, as well as demonstrating to the community know your customer a wide range of success, "he insisted.
few Gold Certified partners may not agree. Heaven highest level of Microsofts partner program is not easy, but Many companies have already made a trip believe it is the value worth the effort.
Although the official awards, Nice, they said, the real benefit to achieve Gold Certified status is not what it gets you, but what It said, and for your company. Most importantly, the Gold Certified ranking is a statement - an official stamp of approval by Microsoft and an official statement, Microsoft believes that you seriously partners.
the companys gross income in a small part of their income on Microsoft platform is might be difficult to see improvement from the statement, even more loyal partners in trouble quantifying its value. But make no mistake, they say: This is true.
higher level of comfort 4 in mid-2006, Microsoft has about 23,300 Certified Partners worldwide (less than 17 per cent, from 2005 in July) and the 7000 Gold Certified partners (up to 52 per cent since July - as much as 00 percent, from the early 2005). Given Microsoft describes the latter group as elite organizations "have passed the highest level of requirements," official list of exclusive benefits, they accept, is relative modest. Among other things, Gold Certified Partners have the opportunity training resources and technical support products do not belong available to Certified Partners, and they also receive more of freedom Demo software license for internal use and the purpose (see "more of the reasons for moving "), but benefits from a controlled point of view, from registered members to intensify Certified Partners can be said to be more profitable than certified partner, Gold Certified partners. Gang Certified Partners receive 18 incremental benefits, including access to a partner Account Manager (PAM), and presales technical support. Gold Certified Partners heaven status just seven additional benefits.
more , the reasons for moving partnership cited increased credibility with Microsoft and the greatest rewards customers is # 160 Gold Certified. Here are a few smaller, but still welcome bonus: load business licenses. Microsoft Gold Certified partners can enjoy free internal use license 44 Microsoft products. For example, each Gold Certified Partner is entitled to 100 free license Office Professional and two free licenses SQL Server Enterprise Edition. Partners can use The software running their business or maintain its staff, in order to speed up the process of the latest Microsoft products.
(Certified Partners can also receive free licenses, Although fewer in number). In addition, gold Certified Partner enjoy unlimited free 30 demonstration license Microsoft products. " generous licensing, and provide them with the Gold Certified partners, allowing us to these technologies out in front of the customers, as a genuine a resource, in order to promote sales, "says Michael Richmond phosphorus Carbonitriding technology.
TAM time. When the company made the gold medal vonexus certified status, it received not only a partner Account Manager (PAM), but a technical account Account Manager (TAM), and said the company president Jeremy Flemming. Tams assist partners, and they technical support requirements. "This is certainly help Our development and technical personnel to right, "Flemming report.
joint marketing cooperation. Many Gold Certified partners say they have done more customers activities since to Microsoft Gold Certified. " joint venture marketing things seems to be a great more active, said: "Meiergede the statera company "We now have a lot of activities, and we are doing organized and proposed, but its convenience out of the [local] Microsoft Office "-r. f.
Gold Certified Partners few seem to be particularly concerned about welfare, however. In fact, several partner executives interviewed this article was barely familiar with the official list of additional Gold Certified status. Which cited a customer satisfaction index, One source of customer feedback, because they are particularly useful - even if benefit is available to Certified partners. Another had refresh his memory with fast access to Partner Program site reviews, the privilege of being on the incremental Gold Certified Partner.
what the value of partnerships, the most understanding of the Gold Certified classification is not formal many advantages, as a Microsoft rarely addresses directly in its partners Literature: raise credibility of the attendant eligible for Partner Program senior. Meiergede director, infrastructure and engineering practice statera company located in Englewood, Colorado solution provider capacity with the five that are Gold Certified told clients "These guys know how they are doing, we can have a comfortable level know that they really thought leaders and subject-matter experts. " This increased confidence, and is not likely to complete the transaction, its own tips Henglihuiba director / managers approach to distributed computing services signed Group (team), but it can promote the faltering Sales to the win-win column. Headquartered in Vienna, Virginia, the team is a network consulting company and Microsoft Certified Partners to ensure that its let potential customers know that it is the gold medal in 1896 to become certified.
"Frankly, I do not know if we really understand what customers gold [certification] partner, is a certified partner, "Webb acknowledged, but added that many prospects do take notice, its interpretation to them. "This may help with the decision to consolidate customer you, "he said.
Gold Certified status also provides a key competitive advantage over Certified Partners, says Michael Richmond, Chief Operating Officer director of technical carbon and nitrogen phosphorus , Gold Certified partners and suppliers the confidentiality of the data and network integration services Office Baton Rouge and metairie Rogge: "If we want only Certified Partner, and we are gold [certification], we can really set out specific, so we brought some benefits, " he said. All other things being equal, Richmond said, the customer more likely to go with partners have access to better technical resources and more support from Microsoft.
At the same time, customers are not the only people to find Gold Certified ranking reassuring. Vonexus company, in Indianapolis, Ind.-based manufacturer Internet telephony solutions, using its gold certified status In order to attract dealers to buy. "This is very important to us, to be able to advertising the fact that we are Gold Certified, "jerry-built Flemming The companys Chairman, and that the relevant provisions, the designation of "interesting the credibility of a great community partners, "and, more importantly, Since vonexus to gold certification, in 2004 11 , Microsoft has been directly assist its channel recruitment. " introduce themselves to their primary partner, they are a high-quality prospective partners for us, "Flemming said.
proven commitment Ultimately, however, this is not customers or other partners Microsoft Gold Certified status itself to the most serious.
"Microsoft does not seem to point in different [companies] they are also formidable, said: "Maikemaikemilan director, systems integration in the DSM technology consultant, Lakeland, Florida-based service provider This has also become gold certification, in January this year. "We have their attention." statera to the same standards, according to Jessica Digensen, the companys vice president of marketing, inside sales and strategic alliances.
"There is a higher level of comfort, to be able to bring us In" br> on the engagement, "she said," They know we have done the work. " explained Microsoft Gold Certified level, in order to prove that the partner commitment to the Union, said that, Chris Smaldone, vice statera President of Microsoft Business Solutions. "If we only published really solid Microsoft solutions, but never achieved Gold Certified status], with the passage of time, this will be watered down relationship with Microsoft, " Smaldone said. In other words, to achieve the gold-level certification is a necessity in order to earn the complete trust Microsoft.
Webb confirmed that the symbol of the importance of being certified gold.
In joining the team after his nine years, Microsoft consultants services, where he saw first-hand just how much Gold Certified label, in the Microsoft sales office. "Business model inclined to support better those partners that they really trying to show that Microsoft, they seriously in the partner program " he recalled, "as we have seen, this is making gold [certification] position, "Now, Webber hope that when the team arrived Gold Certified level, Microsoft will send him more leads.
#160#160#160#160#160#160#160#160#160#160#160#160 这肯定是有什么事，为vonexus 。微软合作#160#160#160#160#160#160#160#160#160#160#160 #160#160#160与vonexus就多次举行联合行销活动，因为该公司#160#160#160#160#160#160 #160#160#160#160#160#160#160#160跻身金牌认证合作伙伴。一个近期的努力产生了数以百计#160#160#160#160#160#160#160#160#160 #160#160#160#160#160的线索，这反过来又产生了多重赢了。重要的是，微软#160#160#160#160#160#160#160#160#160#160#160#160#160涵盖80 ％的运动的成本。 quot我们无法做#160#160#160#160#160#160#160#160#160#160#160#160#160这一计划是自己，如果我们有资金，整个东西quot ，说： #160#160#160#160 #160#160#160#160#160#160#160#160#160#160弗莱明。累积的影响，这种运动已经相当可观， #160#160#160#160#160#160#160#160#160 #160#160#160#160#160他说： quot我不能给你一个准确的数字，但[被] #160#160 #160#160#160#160#160#160#160#160#160#160#160#160至少有10 ％的收入增加，是由于[成为#160#160#160#160#160#160#160#160#160#160#160#160#160金牌认证] ，并可能更多quot 。 #160#160#160#160#160#160#160#160#160#160#160#160 里士满，磷碳氮技术，重视不太重视#160#160#160#160#160#160#160#160 #160#160#160#160#160#160线索Microsoft提供。事实上，他说，磷碳氮推销员#160#160#160#160#160#160#160#160#160 #160#160#160#160#160很少理会他们，因为他们有大量的国产机会#160#160#160#160 #160#160#160#160#160#160#160#160#160#160追求了。更有价值，里奇蒙辩称，一直是#160#160#160#160#160#160#160#160#160 #160#160#160#160#160有更多的机会获得微软的员工磷碳氮公司目前所享有的。 quot #160#160#160#160#160#160#160#160#160#160#160 #160#160#160通信水平，绝对是一个高一点quot ，他说。 #160#160#160#160#160#160#160#160#160#160#160#160 #160#160 quot我已多次接触，现在有，在不同的领域，使#160#160#160#160#160 #160#160#160#160#160#160#160#160#160我的多条路径，以我的资料需要quot 。 #160#160#160#160#160#160#160#160#160#160#160#160 一些伙伴们说他们已经得到了改善。 PAM的支持，自加入#160#160#160#160#160#160#160#160#160#160 #160#160#160#160金牌认证的行列。微软无论在人的调动系统，谁#160#160#160#160#160#160#160#160#160#160#160#160#160通常包括8至10家合作伙伴，和quot telepams ， quot谁#160#160#160 #160#160#160#160#160#160#160#160#160#160#160提供电话为基础的援助，以多达60个合作伙伴。虽然#160#160#160#160#160#160#160#160#160#160#160#160#160没有普遍适用的标准，认证合作伙伴，一般工作#160#160#160#160#160#160 #160#160#160#160#160#160#160#160与telepams和黄金认证合作伙伴，通常得到调动系统。 #160#160#160#160#160#160#160#160#160#160#160#160 #160#160老尼尔森，总经理为合作伙伴的销售和准备在微软， #160#160#160#160#160 #160#160#160#160#160#160#160#160#160说， quot一些很长时间才能终身伙伴其实更倾向于telepam ， #160#160#160#160#160#160#160#160#160#160#160 #160#160#160因为他们都在自己的办公桌时，他们需要他们， quot不像调动系统， #160#160#160#160 #160#160#160#160#160#160#160#160#160#160那些经常旅行，并能难以达到。 #160#160#160#160#160#160#160#160#160#160#160#160 弗莱明，但是，很高兴有他的telepam取代#160#160#160#160#160#160#160#160 #160#160#160#160#160#160 1 PAM的时候vonexus成为金牌认证。路，他认为，没有电话#160#160#160#160#160#160#160#160#160#160 #160#160#160#160账户的管理手段， quot如果你的召唤，进入微软，有#160#160#160#160 #160#160#160#160#160#160#160#160#160#160会有人坐在那里，谁接替你的来电。它的被动状态。 #160#160#160#160#160#160#160#160#160#160#160#160 #160#160现在我们有了一个更积极的关系[微软] quot 。 #160#160#160#160#160#160#160#160#160#160#160#160 增量成本#160#160#160#160#160#160#160#160#160#160#160 #160#160#160 i T的容易总结的基础需求，成为#160#160#160#160#160#160 #160#160#160#160#160#160#160#160金牌认证。公司必须赢得120名合伙人点（相对于#160#160#160#160#160#160#160#160#160 #160#160#160#160#160 50需要资格认证合作伙伴） ，通过这些活动#160#160#160#160 #160#160#160#160#160#160#160#160#160#160作为销售微软软件，而增加了多少微软#160#160#160#160#160#160#160#160#160#160#160#160 #160#160认证专家（ MCP ）上对工作人员，并提交客户#160#160#160#160#160#160 #160#160#160#160#160#160#160#160参考文献。此外，每一个金牌认证合作伙伴，必须具备#160#160#160#160#160#160#160#160#160 #160#160#160#160#160至少有一名胜任工作，这一过程施加各种另外#160#160#160#160#160#160#160#160#160#160#160#160#160要求。 #160#160#160#160#160#160#160#160#160#160#160#160 听起来简单，对不对？再想一想，说很多合作伙伴。 #160#160#160#160#160#160#160#160#160#160#160#160 #160#160这些简单的先决条件，都伴随着大量的细小字体。 #160#160#160#160#160#160#160#160#160#160#160#160 #160#160实际上，微软的合作伙伴计划指南专14页，以#160#160#160#160#160#160 #160#160#160#160#160#160#160#160积累合伙人的论点，而另一项47页的申请资格 #160#160#160#160#160#160#160#160#160#160#160#160#160为能力。 quot这是很难理解的工具#160#160#160#160#160#160#160#160#160#160#160#160#160设置哪些东西是重要的， quot抱怨韦布。 #160#160#160#160#160#160#160#160#160#160#160#160 同时，一旦你了解有关规定，你当时有#160#160#160#160#160#160#160#160#160 #160#160#160#160#160装配证明，你有接见了他们。韦伯估计，他花#160#160#160#160#160#160#160#160#160#160 #160#160#160#160两个星期来同舟共济参考， MCP的考试成绩等等。 #160#160#160#160#160#160#160#160#160#160#160#160 #160#160 quot理想的情况下，我会希望看到这个过程需要一天或一对夫妇#160#160#160#160#160#160#160#160#160#160#160#160#160这两天来， quot他说， quot应该有一个整体轻了许多架空quot 。 #160#160#160#160#160#160#160#160#160#160#160#160 据一些合作伙伴，评审过程可能很昂贵#160#160#160#160#160#160#160#160#160 #160#160#160#160#160以及费时的工作。麦克米兰，电力需求侧管理，是不知道到底#160#160#160#160#160#160#160#160#160#160#160#160#160是什么费用，他的公司将实现其金牌认证指定， #160#160#160 #160#160#160#160#160#160#160#160#160#160#160但他指出，他个人在25至40个小时的工作#160#160#160#160#160#160#160#160#160#160#160#160#160已经可以支付帐单出高达180元一个小时。约翰内斯scholtes ， #160#160#160#160#160#160#160#160#160#160#160#160#160总统zylab北美LLC公司，维也纳，总部设在维吉尼亚开发商#160#160#160#160 #160#160#160#160#160#160#160#160#160#160获取信息的解决方案，目前正在申请黄金#160#160#160#160#160#160#160#160#160#160#160#160#160认证状态，预计将投资介乎$ 20000 ，并为二万五千元#160#160#160#160#160 #160#160#160#160#160#160#160#160#160所有告诉，在时间，劳动和认证费用。在另一方面， #160#160#160#160#160#160#160#160#160#160#160#160#160 scholtes指出的，这是一个以牺牲时间为一种资产与无数#160#160#160#160 #160#160#160#160#160#160#160#160#160#160福利。 zylab的美国国防部档案管理#160#160#160#160#160#160#160#160#160#160 #160#160#160#160认证费用等，该公司为二万五千元每3年，他#160#160#160#160#160#160#160#160#160#160#160#160#160说，不会给予奖励超越权说，他们已#160#160#160#160#160#160#160#160#160#160#160 #160#160#160它。 #160#160#160#160#160#160#160#160#160#160#160#160 事实上，很少有合作伙伴，似乎感到遗憾的时间或金钱，他们把#160#160#160#160#160#160#160 #160#160#160#160#160#160#160它们转化成金牌认证。 quot没错，我们的一个增量成本#160#160#160#160#160#160#160#160#160 #160#160#160#160#160超过您所做的，说： quot与PolyServe的behrbaum quot ，我们觉得它的#160#160#160#160#160#160#160#160#160#160#160#160#160绝对值得的。这是非常具有战略意义quot 。斯马尔多内表示同意， #160#160#160#160#160#160#160#160#160#160 #160#160#160#160说，为statera到Excel在其领域，它需要获得#160#160#160#160#160#160#160#160#160#160#160#160#160 MCP的认证和权限反正。有资格领取金牌#160#160#160#160#160#160#160#160#160#160#160 #160#160#160认证状态大多事记载工作statera #160#160#160#160#160#160#160 #160#160#160#160#160#160#160有人已经这样做了。底线，他说：作为金牌认证产品#160#160#160#160#160#160#160#160#160#160#160#160#160结果。 quot这也就是为什么我们继续投资于它， quot他说。 #160#160#160#160#160#160#160#160#160#160#160#160 寻求新的高峰#160#160#160#160#160#160#160#160#160#160#160#160#160随着越来越多的合作伙伴，实现金牌认证身份， #160#160#160#160#160 #160#160#160#160#160#160#160#160#160和百分比的金牌认证合作伙伴在微软的渠道#160#160#160#160#160#160#160#160#160#160#160#160 #160#160崛起，将在合作伙伴计划的顶级最终丧失#160#160#160#160#160#160#160 #160#160#160#160#160#160#160它的一些纪念印，以纪念吗？ statera的戈登来说，它的疑虑。在他的#160#160#160#160#160#160#160#160#160#160#160 #160#160#160看来，更多的金牌认证合作伙伴意味着更多客户满意度#160#160#160#160#160 #160#160#160#160#160#160#160#160#160这反过来又意味着更大的信任，在金牌认证的品牌。作为#160#160#160#160#160#160#160#160#160#160#160#160#160只要顾客满意，他们的金牌认证厂商加入#160#160#160#160#160#160#160 #160#160#160#160#160#160#160更多的金牌认证合作伙伴quot ，不淡化基因库。 #160#160#160#160#160#160#160#160#160#160#160#160 #160#160它只是证明价值的基因库quot 。 #160#160#160#160#160#160#160#160#160#160#160#160 麦克米兰，电力需求侧管理，意味着另一种可能性： quot这将是有趣的#160#160#160#160#160#160 #160#160#160#160#160#160#160#160看看，如果他们最终得出一个白金级quot ，他说， #160#160#160#160#160#160#160#160#160#160#160#160 #160#160微软补充说，用电可能会采取这个方式指定。 #160#160#160#160#160#160#160#160#160#160#160#160 #160#160#160#160#160#160#160#160#160#160#160麦克米兰的渴望加入一个新的顶级，一应永远#160#160#160#160#160#160#160#160 #160#160#160#160#160#160创建，旨在强调一个关键原因，认证合作伙伴继续#160#160 #160#160#160#160#160#160#160#160#160#160#160#160攀登金牌认证山：因为它的存在。简单#160#160#160#160#160#160#160#160#160#160#160#160#160付诸表决，有什么东西不可阻挡的一个首脑会议。 quot当你登录#160#160#160#160#160#160#160#160#160#160#160#160#160到微软的合作伙伴网站，他们就立即告诉你如何#160#160#160#160#160 #160#160#160#160#160#160#160#160#160许多共同点，你有多少个点，必须亲自到#160#160#160#160#160#160#160#160#160#160#160#160 #160#160下一级， quot麦克米兰注意到， quot我是一个竞争激烈的人。这#160#160#160#160#160#160#160#160#160#160#160#160#160径去到另一个更高的水平是我所需要的quot 。 #160#160#160#160#160#160#160#160#160#160#160#160 同时，他说，实现金牌认证地位得到了空前的，其#160#160#160#160#160#160#160#160 #160#160#160#160#160#160自己的奖赏。 quot这将是我很难从现在开始的一年来#160#160#160#160#160#160#160#160 #160#160#160#160#160#160确定有多少生意我已经获得了从这个新的层次伙伴关系#160#160 #160#160#160#160#160#160#160#160#160#160#160#160与微软的quot ，他也承认，但补充说： quot有什么东西约#160#160#160#160#160#160#160#160#160#160#160#160#160完成一项艰巨的任务，我不言自明的quot 。
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