Knowledge Is Power

Meet the RCP 23 "must-know" Microsoft executives. Our grading list to be selective, rather than comprehensive, and (we have a President of the omission of support from the business), and it includes two familiar faces and less obvious choice. All share, and may affect your business. A warning: As the pace of change in Redmond, view the list as a regular work in progress.

Executives Ballmer president and CEO employed as a business manager in 1980 Ballmer is Microsofts longest life employees, Bill Gates (and Presidential Decree No. 31 of the Forbes rich - personal list, which is the top of Gates). Chief Executive Officer since 2000, he played the role of "partner" Gates "developers guy" to provide many important global partnership conference (WPC) circular. Ballmer seems to be respect for the partners, see them as a valuable teammate, said: "You are ready for the same kinds of interests and concerns, and dedication that we get better, our own staff," he conference, he said that the World Petroleum Congress held in Denver in 2007. Now his vision for the future will become Microsofts Bill Gates steps back to next year.

Kevin Turner, chief operating officer Turner joined Microsoft in mid-2005, after 20 years in the Wal-Mart, is directly responsible for co-operation partners. He regarded their performance ( "sell, sell, sell," he said in the keynote of policewomen in Denver), as a former Microsoft client, and his relentless, the same for the larger customer service. But he also champions partnerships friendly initiatives, such as streamlining the licensing partners and improve customer Manager (PAM) services. He partnership commitment towards software plus services (+), "We will take you with us, we will together to figure out where." He encouraged feedback, and even the presence of thousands of policemen, and his contact information. He may be a major influence on the partnership plan for the future for a very long time.

Jiefulaikeshi President, Microsoft Business Division Lakes, with Microsoft since 1981 to oversee a number of product groups, including Microsoft Office System and Microsoft dynamic line of business applications, many cooperation partners. He said that the upcoming release of Microsoft CRM 4.0 dynamic "represents the next stage of the S + Ss" Evolution, of course, both positive and negative views, as a partner. Lakes also led Microsofts unified communications (UC) initiative when the company introduced the UC in October 2007, at least 50 partners have launched the UC products and services. Lakes also focus on product development for the information and opportunities.

Partner executives Allison Watson vice president, worldwide partner group Watson, Microsoft employees since 1993, the point is that, worldwide partnership strategy. She led the launch of the Microsoft Partner Program (mspp) in 2003 Since then, her supervision, and the creation of a number of initiatives designed to help partners succeed. She acknowledged that the scientific + S may create a new channel challenges, but he said, such a shift is critical for survival: "We must understand that the position of leadership, through this evolution," she Woman Police Constable told the participants held in July. However, she also promised, Microsoft will "help partners move calmly entered this new world." Watsons team is expected to continue laying plans to help its partners ride wave of change.

Peter boit vice president of enterprise sales partners, business partners and group in 2006, Microsoft boit this newly created position, from his previous work, as a vice president to oversee business in a number of vertical industries. 16 The role of the old Microsoft, involving 8000 to ensure that the partners in the management of enterprises, especially Microsofts 90 largest partners, known as the coalition partners - are given due attention, and information and the support they need to promote growth in the sales of . If you are a business partner, you will see the impact of boit, when your PAM, is pressing to do more joint planning, you on how to promote a better solution sales of your customer account.

Witts Simon, vice president, business partners and group witts, he has been with Microsoft since 1993, is responsible for Microsofts strategy for worldwide corporate clients. But as a missionary, for Microsofts "People Ready business" activities, he stressed that the measures - including the provision of software, the staff on their roles - apply to companies of all sizes and in all sectors . He said, partners, and they know people are prepared to approach ultimately will be a greater return on investment from their partnership with Microsoft. Looking for a more detailed definition or a specific blueprint for the sale? Have just read the witts 2007 speech, elaborated on the story of a people ready (Click here to read the entire speech).

Cindy Bates general manager of the United States Small Business Group, the United States small - and medium-market solutions and partners (SMS Pu) Group Institute responsible for Betts promote Microsofts efforts to meet the countrys 5.5 million US dollars to small businesses, Microsoft defined as those less than 50 employees. Microsoft called on the leaders of the small business market is now a major focus - not surprising, because Microsoft racks up more than 10 billion dollars, the annual income from these companies. Small business experts and other partners expect to achieve these customers should pay close attention to the Bates speech and the announcement - and to use the Group of resources to educate the SME owners.

John Ball general manager, Systems Group, the United States the builders of the system, the community is an important Microsoft and the software giant is a long-standing practice, relying on cooperation partners, to provide customized systems for all of the various specialized customer set. Ball point is that man, it is estimated that 15,000 to 20,000 US system builders. He was responsible for the establishment of the promotional activities to help system manufacturers to introduce new products, such as the "buy local" campaign and gifts designed by sales. When trouble, and to strike, he also participated in the search for remedies, such as an online alternative method to solve the problem have been partners in the attempt to exercise their customers "downgrade rights," and from the Windows Vista to Windows XP. Julie the Bennani general manager of Microsoft Partner Program the Bennani joined Microsoft in 2007, but she is no stranger to the company. In her previous work as a partner with the consulting firm Accenture, Microsoft is her main customers for 11 years, she took part in Microsoft Partner Program launched in 2003. She is now responsible for the overall strategy of the scheme and structure. She often priorities: the establishment of a long-term plan, the road map, study partner benefits delivery and improved communication. Look forward to hearing more details, as the Bennani down to the work of their own in 2008.

Mary Hu Wei Managing Partner Marketing / Partner strategy and programmes, worldwide partner group Hu Wei, a senior Microsoft CEO responsible for the supervision of markets worldwide partner groups, have been partners in helping to improve awareness of all the benefits available to them, including the promotion of "welfare" summed up the wheels of the largest benefits. A partner in the leadership of the reorganization plan earlier this year, Hu Wei picked up a new major responsibility along the creation of a Title: Global business leaders cooperative partnership strategies and programmes. She is a noteworthy not only promoted the implementation of the plans and guidance products.

Nelson general manager, managed partners, worldwide partner group shuffle in the leadership earlier this year, will be its mspp non-enterprise among members of the three "engine", its leaders have reported Allison Watson. Nelson, who came to Microsoft in the acquisition of Great Plains Software in 2000, has oversight services and resource management partners (certification and gold certified partners, they are eligible for PAM), and he also took the lead partner of 30 million US dollars plus training and skills Certification initiatives. Now he added: Title global business leaders for solutions partners engine, good for him to win, as a partner in this category, to share with you as well.

Todd weatherby general manager, product management, worldwide partner group weatherby Todd, a 12-year Microsoft veteran, past experience, including once in Oracle, supervision, self-service resources for partners and customers, such as on-line self-assessment tool business partner programs and solutions in the Finder, aimed at driving causing cooperative partners. In a recent reorganization, he took up the title of general manager, small and mid-market solutions and partners, coordinate product planning and product line, to his existing role and cementing his leadership position, each partner people should know that.

Jenni Flinders Senior Director, trading channels, worldwide partner group in the recent leadership shuffle, Flinders, the Groups directors and management to become the worlds business leaders, for the new trading channel engine. In this role, she monitoring group has been overlooked that in the past few years: Microsofts distributors, large account resellers (Durres), direct market resellers (dmrs). Her top priority: "In order to ensure that we have really, really lock on the business planning," with these partners, Flinders told RCP Earlier this year, and added that she expects the executives These companies fast "feeling the impact of the provisions, [high] level of engagement." Distribution partners: attention.

Nashimudafuha senior director of independent software developers, worldwide partner group In a recent reorganization, tuffaha has collected additional Title: Global Business ISV partners for the leader of the engine. But tuffaha ISV is a cooperation that, as long as the admission of these additional responsibilities. For example, last year tuffaha pointed out that many of the ISV want better visibility, its pipelines, a clear return on investment and a better ability to telephone sales. To this end, he said, refuse collection points, Microsoft has already begun and professional phone vendors said, "know how to take leads through the certification process." Independent software developers should be aware that tuffaha as good at listening to others mean what they say.

Eric Li ligman senior manager of the United States, for small business participation in society ligman is very competent his role as the starting point of the people around Microsofts 13,000 small businesses Experts: Before joining Microsoft in 2000, he ran a small software distributors partner companies. Ligman vivid blog has contributed significantly to narrow the gap that once existed between Microsoft and its smallest partners ( "When I was a partner in the resources, we have been each other," tell CPR ligman first aid last year). However, his public speeches, presentations and other online for the contribution of small and medium enterprises, are in line with a need to know he is the Chief Executive of the SBS community and other people interested in serving small and medium enterprises cutomers.

Field / regional executives (field team) Michael Park , corporate vice president of the United States SMS P group Park, from SAP AG to Microsoft in 2005, leading a sales, marketing and management team focused on serving both the United States and coalition partners Microsofts small and medium-sized business customers nationwide. This is because if this were not enough, parks, the United States has also led to Microsofts dynamic business. At first glance, the park is not so obvious "need to know" option, because others on our list - until you think he sets priorities in the area of sales, and make budget decisions affecting issues such as the mobilization system . These functions show that although the majority of the partners of the park is the duty of the scene, he is still a major role in the partnership programme.

Robert Desai vice president of the United States Partners Group Microsoft Desai, former vice president of SMS Capes western region, now sets strategy, the United States channels for Microsoft . Desai plan, the 2008 financial year, which began July 1, including the introduction of new sales / marketing activities and improve telephone-based technical support authentication and certification gold Microsoft partners and how to improve communication and cooperation between the partners . He also cited the need for the development of "the overall vision and planning" for management services, that is beneficial to both sides partners and customers. While Desai large part of the work involved in the management of ISV and reseller relations, the United States looking for insight into any partnership mspp priority should be given to grasp what Desai said, and did not.

(Regional teams) margo day regional vice president, western region, the United States SMS P group day, he joined the company in In 2001, overseas sales of Microsoft products and services to small and medium-sized business customers on the west coast, in Rocky Mount and southwest. This is a more customer-centric, than her previous role as a partner of the United States plan administrative channels (work, now held by Desai). However, shes still involved in the building of partnerships, in particular with management partners. And her past experience, including seven years in the sales of Lotus Development Corporation - to allow her a valuable resource. Shes also rare access to the central and western regions of the partners to seek a direct link to her e-mail in the region of the website.

Sorgen , regional vice president of the central region, the United States SMS Cape sorgen, Microsofts employees, since 1996, currently Microsofts overseas sales products and services to small and medium-sized enterprise customers in the central region, from the northern states, such as Ohio and the Midwest through the heart of the Deep South. Now, headquartered in Dallas, sorgen to establish relationships with partners, and said: "never had the best time is a Microsoft partner," he wrote in his regions website. "Together, we have the opportunity to set up technology platform to millions of customers." The central region should pay close attention to partners and implementation sorgen the work on this goal.

Dave Willis regional vice president of the East Asian region, the United States SMS P group said after the meeting, the 15-year-long Microsoft employees, is responsible for Oversight sales and support, the companys SMB customers in the New England, New York, Mid-Atlantic and Southeast. Willis joined Microsofts Canadian subsidiary in 1992 and later held a variety of channels and SMB-related jobs. Like his counterparts in the central and western regions, but he is still close to the community partners, he noted that the location of the website, said: "We are very pleased to be able and genuine optimism, for their own future, Our partners ecosystem, and we look forward to working with you to do that. " East Asian regional cooperation partners: master Willis.

Services executives Ray Ozzie of chief software architect Ozzie, may be the most famous created with the help of Lotus Notes , as Microsofts chief technology officer in 2005, Microsofts acquisition of his company Groove Networks, in June 2006, to succeed him as chief software architect Bill Gates. But even before this promotion, Ozzie become Microsofts leading-edge technology and far-sighted. In a widely circulated in October 2005 internal e-mail, Ozzie warned that if Microsoft failed to take full advantage of the emerging "software as a service" trend, the companys future in jeopardy. Since then, Ozzie far quieter what Microsoft now calls "software and services," but its value to pay attention to his insights, particularly when Gates steps back to July next year.

Maliemading Mart¨ªnez vice president, Global Services Martinez has led Microsofts communications industry, is little known in the community partnership when she was appointed to replace the outgoing executive Likedifunaodi services in early 2007. She vowed to continue his cautious strategy, and Microsoft consulting services, without the intense competition with Microsofts partners. Her methods include exposure to the customer "service lines", that is, to create reference achieve and partners to build intellectual property rights. Consulting Partners: Look Martinez activities, and adjust your course.

Ron markezich vice president, managed solution markezich, all American States cross-country star in his university, in the Notre Dame de Paris, Accenture, Microsoft in 1998. But he did not land, the majority of partners radar, until recently, when he began as Microsoft managed services. In other circumstances, this move may be worrisome to partners (especially the hosting partners) said that in view of Microsoft as a potential competitor. However, even if the general direction of these efforts is not yet clear. Best bet: watching for a better sense of responsibility and Microsoft about where Markezich and management services.